Dare to taste it
Integrated campaign Chio Chips - Wasabi

Although this campaign was for a particular taste - Wasabi, Chio thought about it more as a branding campaign that should promote the whole product-portfolio. The campaign idea adopted club and fashion styling to provide Premium Quality feeling and can be put like this - "If you eat Chio Chips, you are between the chosen few".

Chio Wasabi print ad